Privacy Policy

Effective date: June 21, 2026
Last updated: June 21, 2026

Introduction

This Privacy Policy explains how Fashion Myway, Inc. (“Fashion Myway,” “we,” “us,” or “our”) collects, uses, shares, and protects personal information in connection with our website at fashionmyway.com (the“Site”) and our demand intelligence platform and related services (collectively, the “Services”).

By using the Site or Services, you agree to the practices described in this Policy. If you do not agree, please do not use the Site or Services.

Information we collect

Information you provide directly:

  • Beta application and contact details: first name, last name, email address, phone number, your role or position, and any information you include in your message (such as details about your brand).
  • Correspondence: information you share when you email us or otherwise communicate with us.

Information collected automatically:

  • Usage and device data: IP address, browser type, device identifiers, pages viewed, referring URLs, and general location inferred from IP address.
  • Cookies and similar technologies: see Section 6.

Information from third parties: analytics, marketing, and infrastructure providers, and publicly available sources, may supplement the information above.

We do not intentionally collect special categories of sensitive personal data through the Site. Please do not submit such information in your application message.

How we use information

We use personal information to:

  • Review and respond to private-beta applications and inquiries;
  • Provide, operate, maintain, and improve the Site and Services;
  • Communicate with you about your application, our Services, and relevant updates;
  • Analyze usage to improve performance, security, and user experience;
  • Detect, prevent, and address fraud, abuse, and security incidents;
  • Comply with legal obligations and enforce our agreements.

We may send you occasional updates about our Services. You can opt out of marketing emails at any time using the unsubscribe link or by contacting us. We do not use your application information for automated decision-making that produces legal or similarly significant effects

Legal bases for processing (EEA / UK users)

We do not sell your personal information. We share it only as follows:

  • Service providers who process data on our behalf (e.g., hosting, analytics, email, and CRM providers), under contracts limiting their use of the data;
  • Professional advisors such as lawyers, auditors, and accountants;
  • Legal and safety reasons, where required by law or to protect rights, safety, and property;
  • Business transfers, in connection with a merger, acquisition, financing, or sale of assets, subject to this Policy.

Cookies and similar technologies

We use cookies and similar technologies to operate the Site, remember preferences, measure
performance, and understand how the Site is used. You can control cookies through your browser settings and, where offered, through our cookie banner. Some features may not function properly if you disable certain cookies.

Data retention

We keep personal information only as long as necessary for the purposes described in this Policy,
including to satisfy legal, accounting, or reporting requirements. Beta-application data is retained for 24 months unless you ask us to delete it sooner. When information is no longer needed, we delete or anonymize it.

Data security

We maintain administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

International data transfers

We are based in the United States, and we may process and store information in the United States and other countries. Where we transfer personal data from the EEA, UK, or other regions with cross-border transfer rules, we use appropriate safeguards such as Standard Contractual Clauses

Your privacy rights

Depending on where you live, you may have rights to:

  • Access the personal information we hold about you;
  • Correct inaccurate or incomplete information;
  • Delete your information;
  • Object to or restrict certain processing;
  • Port your data to another service;
  • Withdraw consent where processing is based on consent;
  • Opt out of sale or sharing of personal information and of certain targeted advertising (we do not sell personal information).

To exercise any right, contact us at info@fashionmyway.com. We will respond as required by applicable law and will not discriminate against you for exercising your rights. You may also have the right to lodge a complaint with your local data protection authority

California residents: Under the CCPA/CPRA, you have the rights described above. We do not sell or “share” (as defined by the CPRA) your personal information for cross-context behavioral advertising

Children’s privacy

The Site and Services are intended for businesses and are not directed to children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us information, contact us and we will delete it.

Third-party links

The Site may link to third-party websites or services we do not control. This Policy does not apply to them, and we encourage you to review their privacy policies.

Changes to this Policy

We may update this Policy from time to time. We will post the revised version with a new “Last updated” date and, where required, provide additional notice. Your continued use of the Site or Services after changes take effect constitutes acceptance.

Contact us

If you have questions about this Policy or our privacy practices, contact us at:

Fashion Myway, Inc.
New York, US
Email: info@fashionmyway.com